Seed Wellness
Designing a connected wellbeing marketplace for practitioners and seekers
Proposal for a staged transformation of Seed Wellness into a trusted discovery and community platform. This plan builds the foundation first, then adds consumer accounts, content, and app experiences in later phases.
Step 1 quoted in this proposal: new website design plus practitioner registration and dashboard.
Prepared for
Seed Wellness
Website redesign, practitioner onboarding, and groundwork for a future consumer marketplace.
Proposal Contents
Executive Summary
Seed Wellness is ready to evolve into a trusted wellness marketplace. This proposal focuses on the foundation first, with consumer accounts, content, and app experiences introduced in later phases.
What we are building now
A calm, premium website that tells the Seed story and makes it easy for people to find a practitioner through a map-first search experience.
Practitioner marketplace
A guided membership sign-up with document checks, plus a clean dashboard where practitioners can manage their profile, services, and content.
Future-ready foundation
The platform is built so we can add consumer dashboards, an app, and content curation without rebuilding from scratch.
Vision & Objectives
Seed Wellness is positioned to become the destination for trusted wellness practitioners, events, and experiences. Our aim is to design a marketplace that feels calm, clear, and premium while enabling the operational backbone required for scale.
Primary goals: build trust, make discovery effortless, and support practitioner growth through rich profiles, booking tools, and a flexible content ecosystem.
Core objectives
Unify Seed's story and mission into a modern visual identity.
Make practitioner discovery simple with map-first search and filters.
Launch a secure, efficient onboarding flow with dashboards.
Prepare for consumer accounts, app parity, and content growth (future phases).
Project Understanding
Seed Wellness is evolving into a trusted marketplace that connects practitioners and wellness seekers with clarity and confidence. We will approach this as a staged transformation, aligning with the four steps outlined in our recent conversation and prioritising Step 1 as the foundation.
Guiding principles
Design for trust, warmth, and legitimacy.
Make discovery simple with map-first search and strong filtering.
Create dashboards that scale without overwhelming users.
Build the technical base once, then expand to app and content.
Step 1 deliverables (summary)
New website design with Seed's story, mission, and discovery focus.
Practitioner registration flow with three membership tiers.
Practitioner dashboard with profile, documents, events, and media.
Search, map, and enquiry flow with a future-ready booking pathway.
Custom CMS, analytics integrations, and admin approvals.
Phased Approach
We recommend building in clear stages. Step 1 creates the foundation, Step 2 and Step 4 run together for the consumer experience and app, and Step 3 focuses on content growth.
New website design plus practitioner registration and dashboard.
Estimated timeline: 4-5 weeks.
Build the consumer experience for web and mobile together to keep everything consistent.
Estimated timeline: 5-6 weeks.
Launch the content hub, editorial structure, and ongoing programming.
Ongoing after foundation and consumer launch.
Add advanced booking, payments, reviews, and community features as the marketplace matures.
Step 1: Website Redesign + Practitioner Registration (4-5 Weeks)
Step 1 is the foundational phase where we create the new website experience and the practitioner marketplace. Design and build run in parallel: while we finalise the look and feel, we build the registration workflow and dashboard so everything is ready for growth. This is a custom-built platform (Node.js + React) with a tailored CMS and analytics built in.
Important: Step 1 is practitioner-only login. Consumer accounts and login begin in Step 2.
Warm, modern, and clear. Designed to tell the Seed story, build trust, and guide visitors straight to finding a practitioner.
A guided membership flow with three options, document uploads, and approvals to keep quality high.
Profiles, services, videos, events, and blogs in one place - simple for practitioners to manage.
List + map results, filters, and quick views so seekers can find the right practitioner fast.
Brand-led web experience
We will design a modern, calming interface inspired by Seed's ethos and the reference site. This includes key storytelling moments, visual depth, and a discovery-first navigation structure.
Deliverables
Design system, homepage layout, search UX, core templates, and responsive prototypes.
Practitioner onboarding + dashboard
In parallel, we build a secure registration journey and a modular dashboard that supports profiles, documents, booking requests, and content submission.
Deliverables
Node.js + React foundation, custom CMS, analytics integrations, secure storage, and admin approval workflow.
Experience & Feature Breakdown
This section outlines the detailed user experience for Step 1, including the homepage journey, discovery flows, and practitioner tools. Each section can be refined further with Seed as we align on content and priorities.
Homepage & Core Navigation
Hero & Story
Primary CTA: Find A Practitioner in the top navigation.
Secondary CTA: Practitioner Sign up / Log in (consumer login arrives in Step 2).
Hero media: video rotator to deliver energy, movement, and trust.
Mission statement and Seed story immediately beneath the hero.
Homepage reference: niraamaya.com
Discovery Blocks
Four feature cards: Find a Local Practitioner, Event / Workshop / Retreat, Local Class, Online Course.
Three content cards: Blogs, Podcasts / Webinars, Media / PR.
Newsletter pop-up with auto-response onboarding message.
Interactive map module for "near me" exploration.
Search, Map, and Enquiry Flow
Search Experience
Multi-input search: location, modality, and session type.
Results toggles: list view, map view, and split view for rapid scanning.
Quick view card on map hover with highlights and key profile details.
Filtering
Advanced filters for modality, session type, delivery method, accessibility, and language.
Location radius, experience, and insurance accepted.
Saveable filters for logged-in users.
Sort by proximity, rating, and newest practitioner.
Enquiry Journey
Single-step enquiry form with intent tags (session, event, class).
Auto-confirmation email to seeker and notification to practitioner.
Future-ready hooks for direct booking + payment.
Practitioner Profile Pages
Instant trust
Professional photo, verified badges, and clear specialties at the top.
Quick actions: Book Now and Send Enquiry.
Story and approach
A guided bio template so each profile feels clear, consistent, and personal.
Services, modalities, and focus areas in clear, easy language.
Media and content
Intro video, practice images, and related content (events etc).
Testimonials and ratings ready for later activation.
Practitioner Registration & Dashboard
Registration
Three membership options with clear value comparison.
Guided onboarding form with progress indicator.
Verification steps: documents, qualifications, and insurance upload.
Automatic approval workflow with admin review.
Dashboard Modules
Profile builder and search-friendly details.
Services, modalities, and location tags for search visibility.
Events and classes upload with date, venue, and booking link.
Intro video upload for homepage or profile feature.
Blog submission with moderation and publish scheduling.
Engagement Tools
Lead inbox for enquiries and interest tracking.
Analytics snapshot: profile views, enquiry volume, and conversion trends.
Booking Ready
Initial Book Now button routes to practitioner email and dashboard.
Prepared for calendar sync, payments, and automated confirmations.
Compliance
UK privacy compliance, clear consent capture, and safe data handling.
Accessibility-friendly profile layouts and media captions.
Membership
Membership tier view, renewal reminders, and plan changes.
Invoices and payment gateway integration.
Resources
Guides, best practices, and community updates from Seed.
Downloadable assets and announcements hub.
Visual Examples
These references are for visual understanding only. The Seed Wellness experience will be custom designed and tailored to your requirements.
Site Map & User Journeys
Main pages
Home, Find a Practitioner, Practitioner Profile, Events, Classes, Online Courses.
Blogs, Podcasts/Webinars, Media/PR, About, Contact.
Practitioner sign up / log in (Step 1), Practitioner Membership, Dashboard, Admin.
Consumer sign up / log in (Step 2).
Support pages
Membership comparison, FAQs, Privacy, Terms, Accessibility.
Newsletter confirmation, enquiry success, and system emails.
Admin tools
Profile approvals, document verification, content moderation.
Feature flagging and homepage placements.
Practitioner journey (Step 1)
Discovery of membership tiers and benefits.
Guided registration.
Dashboard setup: profile, services, location tags.
Receive enquiries and track interest.
Seeker journey (Step 1)
Browse without login and explore the map-based search.
Filter by modality and location.
View practitioner profile and send enquiry.
Capture email for follow-up and newsletter.
Consumer accounts will be introduced in Step 2.
Behind the Scenes (Plain English)
Website experience
A fast, beautiful site that works perfectly on mobile and desktop.
Reusable page templates for home, search, profiles, and content.
Practitioner portal
Secure sign-up, login, and dashboard access for members.
Structured data so profiles, classes, and events are easy to find.
Seed admin control
A custom CMS so you can approve profiles and manage content.
Moderation queues and featured placements.
Insights
Analytics to track what visitors search for and where they convert.
Clear reporting for sign-ups, enquiries, and engagement.
Email + maps
Newsletter sign-up automation and enquiry emails.
Interactive map with clustering for easy local discovery.
Security + privacy
Encrypted document storage and clear retention policies.
Audit history for profile edits and approvals.
Technical note: built as a custom platform using Node.js + React with a tailored CMS and analytics integrations.
Tech stack (simple)
Frontend: React (modern, fast web experience).
Backend: Node.js (secure sign-up, search, and admin tools).
Database: Structured storage for practitioners, content, and locations.
Maps + search
Google Maps or Mapbox for interactive map discovery.
Search indexing for quick results and filters.
Content + analytics
Custom CMS for approvals and publishing.
Analytics for sign-ups, searches, and enquiries.
How We Will Work Together
Weekly rhythm
Short weekly check-ins so you always know where things stand.
Clear approvals at key stages (design, build, pre-launch).
Preview links so you can see the site evolve in real time.
Quality checks
We test sign-up, search, and enquiry flows end-to-end.
Mobile and desktop testing to keep the experience consistent.
Speed and accessibility checks so everything feels smooth.
Launch support
CMS walkthrough so you can manage content confidently.
Soft launch with a small practitioner group to validate the flow.
Post-launch support and monitoring.
Step 1 Timeline & Delivery Plan
Week 1: Discovery + Visual Direction
Brand immersion, sitemap, wireframes, and moodboards. Confirm homepage structure, navigation, and marketplace IA.
Week 2: UI Design + Technical Foundations
High-fidelity UI for homepage, search, and profiles. Begin Node.js + React base setup, authentication, and CMS scaffolding.
Week 3: Dashboard Build + Content Templates
Practitioner registration flow, profile builder, admin review, and dashboard modules. Content template build and analytics events.
Week 4: Search & Map Experience
Search indexing, filters, map integration, quick view cards, and enquiry flow. QA and performance tuning.
Week 5: Launch Preparation
Polish, testing, copy refinement, onboarding docs, and soft launch. Training for Seed team on the CMS.
What Could Slow Us Down (and how we avoid it)
Membership options still changing
Solution: a short Week 1 workshop to agree tiers and benefits, then lock it in for build.
Missing content or images
Solution: a simple content checklist plus templates to collect the essentials fast.
Admin workload at launch
Solution: clear approval rules and bulk review tools to keep it manageable.
Location accuracy
Solution: postcode validation plus manual corrections where needed.
Approach for Steps 2, 3, and 4 (High-Level)
Step 2 + Step 4 (5-6 Weeks)
We recommend combining consumer dashboard build with app development to ensure parity across web and mobile.
Consumer dashboard includes saved practitioners, booking history, wishlist, and personal wellbeing preferences.
App build mirrors the marketplace, map discovery, and booking flow for on-the-go access.
Step 3: Content Curation
Define editorial categories, content standards, and moderation workflows.
Launch Seed content hub: blogs, podcasts, webinars, and media placements.
SEO strategy, email nurture sequences, and data-backed content roadmap.
Future Enhancements
Custom booking system with live availability, deposits, and online payments.
Automated reminders, SMS/WhatsApp notifications, and feedback collection.
Reviews, referrals, loyalty rewards, and partner collaborations.
How We Will Measure Success
Marketplace growth
How many practitioners apply and how quickly they get approved.
How many searches turn into real enquiries.
Engagement
Profile views and repeat visits to the search pages.
Newsletter sign-ups and content engagement.
Operational ease
How quickly enquiries are handled.
How efficiently the team can review and publish content.
What You Receive (Step 1)
Design assets
Complete page designs for desktop and mobile.
Reusable design system and component library.
Live platform
New Seed website with search, map, and enquiry flow.
Practitioner registration and dashboard.
Admin control
Custom CMS for approvals and content management.
Permissions and moderation workflows.
Training + handover
Team walkthrough on the CMS.
Simple admin and practitioner guides.
Post-launch Support
Initial support window
Bug fixes and stability support immediately after launch.
Ongoing support options
Monthly support packages for updates, improvements, and content help.
Performance and security
Monitoring, backups, and updates to keep the platform healthy.
Why Us
Design with empathy
We build calm, premium experiences that feel trustworthy and human.
Marketplace expertise
We understand how to balance brand story with practical discovery, onboarding, and growth.
Clear collaboration
Simple check-ins, transparent progress, and no surprises.
Investment & Commercials (Step 1 Only)
We are quoting for Step 1 only: the website redesign plus practitioner registration and dashboard. Steps 2, 3, and 4 are outlined above for planning and sequencing but will be priced separately once scope is finalised.
Step 1 investment
Project fee: $ 2,000 /-
Payment plan: Will provide a detailed payment plan once approved.
Includes
Design system, responsive build, custom CMS, analytics, and onboarding.
QA, training, and launch support for the Step 1 release.
Assumptions
Copy, imagery, and videos provided or approved by Seed.
Seed to approve membership tiers and compliance requirements during Week 2.
Out of scope (Step 1)
Consumer dashboard build and mobile app development.
Full booking and payments processing.
Large-scale content migration beyond agreed templates.
Optional add-ons
SMS and WhatsApp notifications for bookings.
Custom booking engine with deposits and rescheduling.
CRM integrations and practitioner referral system.
Dependencies
Access to current site hosting and domain settings.
Final decisions on membership tiers and pricing.
Approval of legal policies and privacy wording.
What we need from Seed (accounts)
Google Maps or Mapbox account and API key (we can help set this up).
Hosting or cloud server access (or approval to set one up).
Domain and DNS access for launch.
What we need from Seed (services)
Email sending service or newsletter platform (Mailchimp, Klaviyo, etc.).
Analytics access (Google Analytics or similar).
Logo, brand assets, images, and approved copy.
If not available yet
We can recommend and set up accounts on your behalf.
We will keep everything under Seed ownership and control.
Next Steps
We will confirm the Step 1 scope, finalise timeline milestones, and begin discovery once approved. Design exploration can start immediately after confirmation, and the technical foundation will be set in parallel.
Ready to proceed: approve Step 1 scope and provide initial content assets and membership tier details.